5 eCommerce Trends to Watch for in 2024
eCommerce experts predict worldwide retail e-commerce sales will climb from about 6 trillion US dollars to just over 8 trillion dollars by 2026.
The eCommerce industry is dynamically evolving with rapid technological advancements and changing customer preferences. To stay ahead of the curve and remain competitive, businesses must embrace the emerging trends that reshape eCommerce in 2024.
Let’s examine the top eCommerce trends of 2024:
- Augmented Reality in Shopping
AR in eCommerce allows customers to experience an immersive shopping experience from the comfort of their homes. Visualizing products in a real-world setup enables them to make informed decisions and reduces the chances of product returns. Industries like furniture, retail, salons, and beauty products can benefit greatly from AR and must think of inculcating this experience in their online stores.
2. Social commerce drives engagement
The modern generation prefers the luxury of shopping directly from the social media sites they are browsing. Platforms like Instagram, TikTok, and Facebook offer shops to buy directly from social media platforms without having to change sites. This improves the user experience and makes shopping seamless.
3. Personalized shopping experience
The adoption of AI in eCommerce allows businesses to offer a curated shopping experience to consumers. The insights gathered through AI are crucial in designing a personalized shopping journey for buyers based on their preferences and tastes. With data analytics and AI, retailers can harness information to create customer loyalty programs. This creates stronger connections and improves the shopping experience of buyers.
4. Practicing sustainability
Businesses should be extra mindful of their carbon footprint and the sustainability measures they take in 2024. Retailers must source their products in eco-friendly packaging, reduce plastic use, and opt for more sustainable products. This elevates customer experience and goes a long way in establishing your business as a responsible and environmentally-conscious entity.
5. Robust security and privacy measures
Data security in present times is of crucial importance given the sophistication of rising cyber-attacks. With the government introducing stringent regulations, websites must step up and ensure heightened security for customer data and protect their privacy at all costs. Retailers must invest in updated technology to minimize data threat issues and maintain transparency.
Citytech Software — a leading eCommerce solution provider can aid your company in positioning itself for success in 2024 and beyond. We provide customized shopping solutions to our clients through our expertise in various technological platforms like Magento, Kentico, Shopify, nopCommerce, etc. Citytech Software is a coveted Gold Partner for Kentico, nopCommerce, and an Adobe Commerce Solution Partner.
Turn your eCommerce venture into a commendable success story by involving Citytech Software in your digital transformational journey. Know more about us: www.Citytechcorp.com
